Client Project, "I AM PULP"

Pulp have a tag line "THIS IS PULP" also on the PULP card they give to customers it says "I AM PULP" this is somthing I want to play on in Advert and the Promo. I want to show how people have become a apart of PULP because they shop in the store. I have decide to ask customers in the stores to say i "I AM PULP" There will be a selection process to this, the people used will be from an age ranging from 15-29. In some cases I want to have the words printed on paper and have it stuck to theirs lips. This is how it may look in the final edit.