Privacy advert

20 Second Advert Proposal.

The Advert will seek to explain the implications of illegal Downloading and Sharing of files without the written consent of the creator. In the past through years there as been a rise in illegal downloads this as been a result in the development of Broadband Internet. It also has been made easy due to the easy accessibility of Torrent software, which acts as an interface between the torrents site and the torrent file, using the site as a tracker.

The advert will be aimed to advice those who download that it is illegal and there are consequences that could come of their actions. In the 20 seconds the advert will look at the act of downloading and shine a light on it. There are times that downloading is not illegal this is only when the downloader as the permission from the creator. The illegal act of downloading is not centred around Films or Music, it also includes E-books, Software and other copyrighted material.

There is not a set target audience because I would want to reach a wide demographic of people, but the main intended age range would be 15-25 year olds. 

Idea

The 20 second advert will include a Mix of video recorded footage and and stop-motion animation. It will be set in a bedroom of a guy who is sat at his computer. The viewer only sees the torso and the desk. I do not want to put the actors face on the advert because I don’t want to put a face to your average downloader; this is because I do not want to imply that only young males download. This is mainly due to the fact that downloading does not have any age limits and that’s anyone any age downloads illegally. 

When the person leaves the room the mouse come alive and start a conversation with the computer and a Book on the desk. The mouse will explain what downloading is and how it can be illegal. The book will be the naïve one in the shot and learning from the mouse. At the end of the advert there will be a the catch line;

“Get the Low-down on the Download”

Simulated Live Project Part two

In recent news there as been a high profile case in were a large torrent site creators have been tried in court and convicted to there defence the creators pleaded that their site did not actually host any material but acted as a gateway to the torrents but the court ruled that from the advert on the site they still made money from the site.




This article is from Telegraph.co.uk
She is one of the first people in the UK to be taken to court by computer game manufacturers who are seeking to protect their copyright. The prosecution could open the floodgates for other games, music and film companies to claim back millions of pounds in damages from filesharers. The Patents County Court in London ordered the woman to pay damages of more than £6,000 and costs and disbursements of £10,000 to Topware Interactive, owner of the computer game Dream Pinball 3D.
The firm has launched civil proceedings against 100 people suspected of illegally uploading copyrighted works on behalf of Topware Interactive. And the High Court has ordered internet service providers to release several thousand names and addresses of suspected filesharers.


I

Simulated Live Project Part one

Simulated Live Project

We have been asked for our project to produce a 20 second advert for the Copyright Protection Society (CPS). The advert needs to explain the topic of illegal file sharing and when it is not illegal and when it is.

The Brief
“The Copyright Protection Society is starting a public information campaign that
illustrates and explains what file sharing is, when and why it is illegal and also the
consequences of being involved with this illegal activity. They want you to
produce a piece of multimedia that will address the points above. You have six
weeks to complete the task and you are required to produce a short proposal of
your designs and ideas then you will produce the multimedia product.”