20 Second Advert Proposal.

The Advert will seek to explain the implications of illegal Downloading and Sharing of files without the written consent of the creator. In the past through years there as been a rise in illegal downloads this as been a result in the development of Broadband Internet. It also has been made easy due to the easy accessibility of Torrent software, which acts as an interface between the torrents site and the torrent file, using the site as a tracker.

The advert will be aimed to advice those who download that it is illegal and there are consequences that could come of their actions. In the 20 seconds the advert will look at the act of downloading and shine a light on it. There are times that downloading is not illegal this is only when the downloader as the permission from the creator. The illegal act of downloading is not centred around Films or Music, it also includes E-books, Software and other copyrighted material.

There is not a set target audience because I would want to reach a wide demographic of people, but the main intended age range would be 15-25 year olds. 

Idea

The 20 second advert will include a Mix of video recorded footage and and stop-motion animation. It will be set in a bedroom of a guy who is sat at his computer. The viewer only sees the torso and the desk. I do not want to put the actors face on the advert because I don’t want to put a face to your average downloader; this is because I do not want to imply that only young males download. This is mainly due to the fact that downloading does not have any age limits and that’s anyone any age downloads illegally. 

When the person leaves the room the mouse come alive and start a conversation with the computer and a Book on the desk. The mouse will explain what downloading is and how it can be illegal. The book will be the naïve one in the shot and learning from the mouse. At the end of the advert there will be a the catch line;

“Get the Low-down on the Download”