THE NEW TOSHIBA ADVERT

PRP How to write a Literature Survey/Review

In the link below it outlines how one should go about conducting a literature review. I found this resource on google. I feel it would be useful when writing a literature review for my PRP document. On the site there is also a Downloadable PDF.

www.writing.utoronto.ca

20 second Ad Production part one

The is the end title screen with the catch line on. I wanted to make it look as if someone has wrote on the CD with marker pen.

This is the opening of the film for my 20 second advert it will simulate a file being downloaded when the file has finished downloading the CD will be ejected from the Computer. This will require me to take a number of different shots with the camera on a tripod to get the right angle. In the editing process I will link the different shots to make it look like a smooth transition from video recording to stop motion. I will be shooting the film part using a DV and the stop motion I will be using a SLR camera with use of 3 point lighting.

Storyboard

The Visualisation was made in Frame Forge 3D.

Risk Assessment

Idea

The Ad will start at a computer where a CD will be ejected form the CD compartment and then using stop motion technique. The CD will move down the computer and be written on. The CD will then move into a case on a desk. As the CD then case will then move off the desk, each time the CD travels it will multiply by one at every step. The multiplication of the CD is to represent the act of illegal file sharing with each CD being a copy of the original.

The CD will move out the room the Computer is in and then move down a set of stairs. Every other disk will have a printed cover on it with text explaining why illegal downloads should not be done. Eventually the CD and case will make it to a kitchen table where an MP3 player is with the headphone connected to. The CD will the disappear and the screen on the MP3 player will light up showing the with a which on it saying;

“Get the Low-down on the Downloads”

New Idea.

Due to recent issues arising with the original idea for the Simulated project I had to change the idea. This was due to the feasability of the idea.

The reason why the idea as changed from the original proposed 20 second advert is because the idea at first seemed feasible to produce, but when it came to the preproduction and planning I realised that the original idea would not be viable in to the time constraints of the project and that It could take too much time away from other production aspect. One of the main reasons is the process of animation would be too lengthy to produce and getting acceptable result may take time away from other aspect in the post-production. The new idea uses stop motion but it does not require the same animation process. I believe the new idea is feasible within the time that is left. The location is the same. This proposal as the amended sections.

The change had to be made because of my lack of preparation and thinking how long the production would take, from this I have learnt from the mistakes made and for the future projects I will consider the design and the feasibility in more detail.

PRP

http://www.tvcatchup.com/

This website is a currently licensed site thats allows the viewer to watch free view online this in a sense is online broadcasting that delivers a live stream of free view over the internet. This would not of been possible to do a few years ago, The rise of broadband and higher speeds as now allowed better quality streaming. THe user as to create a free account on the site and then they are able to watch TV online.

Google the other week have announced that a deal to buy On2 technologies. They provide technology that will improve their search engine. On2 have the technology to encode video files in a way to allow them to be viewed in high definition this deal could lead the way forward in HD broadcasting on the web. The deal is said to be worth up to £62.7 million.

Google buys On2 BBC news.