Idea

The Ad will start at a computer where a CD will be ejected form the CD compartment and then using stop motion technique. The CD will move down the computer and be written on. The CD will then move into a case on a desk. As the CD then case will then move off the desk, each time the CD travels it will multiply by one at every step. The multiplication of the CD is to represent the act of illegal file sharing with each CD being a copy of the original.

The CD will move out the room the Computer is in and then move down a set of stairs. Every other disk will have a printed cover on it with text explaining why illegal downloads should not be done. Eventually the CD and case will make it to a kitchen table where an MP3 player is with the headphone connected to. The CD will the disappear and the screen on the MP3 player will light up showing the with a which on it saying;

“Get the Low-down on the Downloads”