Through the Research I have conducted, most companies have short adverts lasting only 20-30 seconds longs, they are straight to the point. An adverts are used to create awareness of the existence of a brand for example the ferrero Rocher advert had the tag line of “you are spoiling really spoiling us” Most people after seeing that advert will relate it to the ferrero Rocher brand.
Another specific brand that uses a well known tag line is Lynx deodorant; “Sprey more, get more” calling it the; “lynx effect”. The adverts feature men spraying the lynx onto themselves as a result in doing so they attract more women so implying to men that using lynx will attract more attention from the opposite sex.
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